"Road Home" from the S. Africa Series
"Hot Tailed Lizard" from the S. Africa Series
More California Art News
Successfully Selling Your Art Work
Successfully selling your art work is the goal
of every artist. A goal not so easily reached by many. No one has any control over what or when a collector will make a purchase, but there are a few ground rules to follow that may help you with the ongoing success of selling your work.
Appeareance:
Obviously the appearance of your work is important, but just how important? In my book, this is number one and where most artists fall short in their presentation. Initially, a collector is drawn by an image that is in keeping with their own personal tastes of composition, color and subject matter. After that they are influenced by the works overall appearance. Such as Clean Mattes, Professional Framing or in the case of sculpture, Good Mounting Techniques.
Executing these details correctly can make
the difference between selling or not selling
your artwork.
Physical Presence:
The next step is exposure, or having your work seen by the masses. Today there are many Art Associations offering monthly shows open to members at a low membership fee. This is a great way to have collectors see your work first hand, supplying that important physical presence.
Internet Prensence:
Along with the physical presence of your work,
an internet presence is also part of a complete marketing program in getting your work out there for many to see. This means a professional web site with a domain name that is your name and an email marketing program that reaches not hundreds but thousands of potential art work collectors on a regular scheduled basis.
Social networking can also be a great help in making connections in the art world, but comes with a certain degree of caution.
Price:
One last factor is the proper pricing of your work. We all know the great amount of time and work that goes into our art, making it hard to determine a good selling price. A good rule to go by, is to price your work in a reasonable way that coincides with what other artists in your realm of expertise and quality are getting for their work. Over pricing or under cutting is not a good practice and shows lack of respect for your fellow artists. Correctly priced work will be viewed and judged on its artistic merit and not on the best value for the dollar.
Remember we're all in this together.
Good Luck in 2012
From California Art News
an article by Bob Coletti
